政黨形象的測量尺度初探* - 政大公共(個人)

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政治學報第四十三期 120 Campbell, A. et al., 1960. The American Voter. Chicago: The University of Chicago Press. Craig, S. C., 1985. “The Decline of Partisanship in the United States: A Reexamination of the Neutrality Hypothesis.” Political Behavior, Vol. 7, No. 1, pp. 57-78. Dennis, J., 1988. “Political Independence in America, Part I: On Being an Independent Partisan Supporter.” British Journal of Political Science, Vol. 18, No. 1, pp. 77-109. Downs, A., 1957. An Economic Theory of Democracy. New York: Harper & Row. Jackson, J. E., 1975. “Issues, Party Choices, and Presidential Votes.” American Journal of Political Science, Vol. 19, No. 2, pp. 161-185. Matthews, D. R., & Prothro, J. W., 1964. “Southern Images of Political Parties: An Analysis of White and Negro Attitudes.” Journal of Politics, Vol. 26, No. 1, pp. 82- 111. Nie, N. H., Verba S., & Petrocik J. R., 1976. The Changing American Voter. Cambridge, Mass.: Harvard University Press. Page, B. I., & Jones, C. C., 1979. “Reciprocal Effects of Policy Preferences, Party Loyalties and the Vote.” American Political Science Review, Vol. 73, No. 4, pp. 1071-1089 Rabinowitz, G. & Macdonald, S. E., 1989. “A Directional Theory of Issue Voting.” The American Political Science Review, Vol. 83, No. 1, pp. 93-121. Richardson, B. M., 1988. “Constituency Candidates vs. Parties in Japanese Voting Behavior.” American Political Science Review, Vol. 82, No. 3, pp. 705-712. Richardson, B. M., 1991. “European Party Loyalties Revisited.” American Political Science Review, Vol. 85, No. 3, pp. 751-775. Sanders, A., 1988. “The Meaning of Party Images.” The Western Political Quarterly, Vol. 41, No. 3., pp. 583-599. Trilling, R., 1976. Party Image and Electoral Behavior. New York: John Willy. Tsai, C. H. et al., 2007. “Voting Behavior and Electoral Engineering in Taiwan.” Japanese Journal of Electoral Studies, No. 22, pp. 120-136. Wattenberg, M. P., 1981. “The Decline of Political Partisanship in the United States: Negativity or Neutrality?” American Political Science Review, Vol. 75, No. 4, pp. 941-950 Wattenberg, M. P., 1982. “Party Identification and Party Images: A Comparison of Britain, Canada, Australia, and the United States.” Comparative Politics, No. 15, pp. 23-40. Wattenberg, M. P., 1984. The Decline of American Political Parties, 1952-1980.
政黨形象的測量尺度初探 121 Cambridge: Harvard University Press. Weisberg, H. F., & Rusk, J. G., 1970. “Dimensions of Candidate Evaluation.” American Political Science Review, Vol. 64, No. 4, pp. 1167-1185.
Page 1 and 2: 對政黨形象相當具有
Page 3 and 4: 。社會心理途徑強調
Page 5 and 6: ,Wattenberg(1982) 比較數個
Page 7 and 8: 此一變數 , 問法為 : 我
Page 9 and 10: , 受訪者對各個政黨
Page 11 and 12: 度加以測量 , 因此用
Page 13 and 14: 了 0 到 10 分的分數測
Page 15 and 16: 立於個人與政黨的統
Page 17 and 18: 民黨的正負面印象有
Page 19: 、中文部分一鼎銘 ,20

政黨形象的測量尺度初探* - 政大公共(個人)

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