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Vinder af Konsulentprisen 2009 - DI

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Konsulent<br />

Kunde<br />

3A Management<br />

Ferring Pharmaceuticals A/S<br />

How to implement appreciative inquiry in a<br />

top management group<br />

What was unique about the feedback sessions<br />

Try to imagine a group of leaders who have worked together<br />

for many years. As individuals they are regarded as<br />

being highly skilful and professional. As a group however,<br />

they are regarded as being somewhat disharmonised.<br />

Suddenly the group starts to open up on a much more personal<br />

level. They start building trust and relations on a<br />

much more personal basis merely by being genuinely interested<br />

in showing their real faces as human beings. They<br />

share how they perceive each other and how they would<br />

like to be perceived. They share their emotions, inner<br />

thoughts and their hopes for the future. And suddenly this<br />

newly spring of positivity spreads among them.<br />

They go from the role as critics to the role of supporters.<br />

They go from pinpointing when people make mistakes to<br />

pinpointing where people have unique unlocked potentials.<br />

They go from keeping vital knowledge to themselves<br />

to sharing everything. They go from being a disharmonised<br />

group to being a personal network.<br />

Now, try to imagine all of that happening within a couple<br />

of weeks…<br />

Who wouldn’t want that…<br />

How did the sessions contribute to change and<br />

benefit<br />

Everything we do is ultimately driven by the quality and<br />

speed of the decisions we make.<br />

In an internal study, it was recently concluded that personal<br />

networking in our R&D organisation, is the main<br />

contributor to speeding up decision-time and to increase<br />

quality in decision making. Furthermore, it is in general<br />

perceived as being the main contributor to attracting and<br />

retaining skilled st<strong>af</strong>f…<br />

Now, try to put together, the group of leaders from before<br />

and the conclusions from the above study… And combine<br />

it with the session’s ability to showcase how personal networking<br />

skills can positively impact decision-making. Now<br />

you are getting somewhere…<br />

This group of leaders will be more committed as individuals.<br />

They will significantly strengthen their personal networks.<br />

They will fully cooperate, within and outside the<br />

group, to make better and faster decisions. Finally, they<br />

are more likely to stay loyal to Ferring as a company.<br />

Who wouldn’t want that…<br />

What did you think about the method and<br />

theory<br />

We learned that we must build our future together based<br />

on basic goodness in persons, situations and organizations.<br />

That we must focus on building an even stronger group based<br />

on current strengths rather than on potential weaknesses…<br />

Especially the appreciative inquiry method was helpful.<br />

The most important catalyst for building personal networks<br />

is trust and the most important catalyst for building<br />

trust is the ability to create a positive atmosphere. Appreciative<br />

inquiry provides techniques to stay on the positive<br />

side of things at all times. It is based on the theory, that<br />

even the most extreme challenge must be solved from a positive<br />

stand point and that all individuals have something<br />

unique to offer to that process…<br />

We learned how to discover, dream, design and deliver our<br />

destiny in theory… And subsequently we sat together as<br />

a group and shared our concrete success stories from the<br />

real world… We were really telling each other that there<br />

is no challenge we cannot solve together… That there is no<br />

limit to the potential of our group… That there is no sudden<br />

change that we cannot prepare for… We were creating<br />

meaning… On how to create maps of future realities… On<br />

how to succeed as a group…<br />

Who wouldn’t want that…<br />

42

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