Speciale FINAL - Forskning - IVA
Speciale FINAL - Forskning - IVA Speciale FINAL - Forskning - IVA
Abstract This thesis is a study of how Kulturministeriet (the Ministry of Culture) understands and talks about the concepts of cultural heritage, digitazation and digital dissemination, and how or if understandings of these concepts appear in practice on the National Museums webpage Natmus.dk. The analysis is tripartite. First part is a discourse analysis of three repports from Kulturministeriet. Laclau and Mouffes Discourse Theori is used in trying to define Kulturministeriets understanding and use of the concepts cultural heritage, digitazation and dissemination. Five discourses are identified; The Knowledge and Identity Discourse relating to cultural heritage. The Optimization Discourse and The Preservation Discourse relating to digitization. The Accessibility Discourse and The Dissemination Discourse relating to dissemination. Secondly an analysis of the National Museums webpage Natmus.dk is carried out. The analysis is based on Lisbeth Thorlacious' model for web communication. This shows that Natmus.dk is a webpage with a classic design were the communication predominantly takes place through written text with small photographic illustrations. Some of the illustrations have a zoom function and some texts are accompanied by videofilms instead of pictures. The last part is a comparative analysis. The results from the discourse analysis and the web analysis are compared to determine whether or not the discourses identified in the first analysis is visible in practice on Natmus.dk's webpage. It is concluded that only two of the five identified discourses are visible on Natmus.dk. The Dissemination discourse and to some extent the Knowledge and Identity discourse. 2
Indhold 1. Indledning - Digitalisering vs. digital formidling ......................................................... 5 2. Problemformulering ...................................................................................................... 7 3. Analysestrategi .............................................................................................................. 7 3.1 Empiri og afgrænsning ........................................................................................................ 9 4. Teori ............................................................................................................................ 12 4.1 Diskursanalyse – teori som metode .................................................................................. 12 4.1.1 Diskursanalysens videnskabsteoretiske felt ............................................................... 13 4.1.2 Sprogets betydning .................................................................................................... 14 4.1.3 Laclau og Mouffes diskursteori .................................................................................. 16 4.1.4 Diskursteoriens begreber ........................................................................................... 18 4.1.5 Forskerens rolle .......................................................................................................... 20 4.1.6 Operationalisering af diskursteoriens begreber ........................................................ 21 4.2 Thorlacius Web analyse .................................................................................................... 22 4.2.1 Afsenderen ................................................................................................................. 24 4.2.2 Modtageren ............................................................................................................... 25 4.2.3 Produktet ................................................................................................................... 27 4.2.4 Konteksten ................................................................................................................. 27 4.2.5 Koden ......................................................................................................................... 28 4.2.6 Mediet ........................................................................................................................ 29 5. Begrebsafklaringer ...................................................................................................... 32 5.1 Digitalisering ...................................................................................................................... 32 5.2 (Kultur)Formidling ............................................................................................................. 32 5.3 Kulturarv - en definition og ordets brug i Danmark. ......................................................... 33 6. Diskursanalyse af Kulturministeriets rapporter .......................................................... 38 6.1 Videns-og identitetsdiskurs ............................................................................................... 38 6.2 Effektiviserings-diskurs ..................................................................................................... 43 6.3 Bevarings-diskurs .............................................................................................................. 48 6.4 Antagonisme – Digitalisering ............................................................................................ 51 6.5 Tilgængeliggørelses-diskurs .............................................................................................. 53 6.6 Formidlings-diskurs ........................................................................................................... 56 6.7 Antagonisme - formidling .................................................................................................. 61 7. Webanalyse af Natmus.dk ........................................................................................... 64 7.1 Afsender ............................................................................................................................ 64 7.2 Modtager........................................................................................................................... 67 3
- Page 1: Det Informationsvidenskabelige Akad
- Page 5 and 6: 1. Indledning - Digitalisering vs.
- Page 7 and 8: melder klart ud, hvad de forventer
- Page 9 and 10: kendetegnende for hjemmesider. Valg
- Page 11 and 12: Nationalmuseets hjemmeside er overo
- Page 13 and 14: spørgsmålet vil derfor i høj gra
- Page 15 and 16: materielt fænomen der sker uanset
- Page 17 and 18: Centralt i Laclau og Mouffes diskur
- Page 19 and 20: Flydende betegnere er elementer, so
- Page 21 and 22: være så objektiv som mulig i fors
- Page 23 and 24: af konteksten hvori kommunikationen
- Page 25 and 26: 4.2.1.2 Den implicitte afsender Den
- Page 27 and 28: 4.2.3 Produktet Produktet dækker b
- Page 29 and 30: derfor forklarer noget med omskrivn
- Page 31 and 32: Den ene struktur udelukker ikke de
- Page 33 and 34: ”En aktivitet, der fungerer som f
- Page 35 and 36: Da det er Kulturstyrelsens syn på
- Page 37 and 38: en homogen dansk kultur i tråd med
- Page 39 and 40: Kulturministeriets syn på kulturar
- Page 41 and 42: Begge citater giver udtryk for idee
- Page 43 and 44: viden, læring og dannelse. Følger
- Page 45 and 46: dvs. digitalisering med effektivite
- Page 47 and 48: koordinering på tværs af institut
- Page 49 and 50: egistreret på en form for medie).
- Page 51 and 52: 6.3.3 Genstandssynet Som nævnt i s
Indhold<br />
1. Indledning - Digitalisering vs. digital formidling ......................................................... 5<br />
2. Problemformulering ...................................................................................................... 7<br />
3. Analysestrategi .............................................................................................................. 7<br />
3.1 Empiri og afgrænsning ........................................................................................................ 9<br />
4. Teori ............................................................................................................................ 12<br />
4.1 Diskursanalyse – teori som metode .................................................................................. 12<br />
4.1.1 Diskursanalysens videnskabsteoretiske felt ............................................................... 13<br />
4.1.2 Sprogets betydning .................................................................................................... 14<br />
4.1.3 Laclau og Mouffes diskursteori .................................................................................. 16<br />
4.1.4 Diskursteoriens begreber ........................................................................................... 18<br />
4.1.5 Forskerens rolle .......................................................................................................... 20<br />
4.1.6 Operationalisering af diskursteoriens begreber ........................................................ 21<br />
4.2 Thorlacius Web analyse .................................................................................................... 22<br />
4.2.1 Afsenderen ................................................................................................................. 24<br />
4.2.2 Modtageren ............................................................................................................... 25<br />
4.2.3 Produktet ................................................................................................................... 27<br />
4.2.4 Konteksten ................................................................................................................. 27<br />
4.2.5 Koden ......................................................................................................................... 28<br />
4.2.6 Mediet ........................................................................................................................ 29<br />
5. Begrebsafklaringer ...................................................................................................... 32<br />
5.1 Digitalisering ...................................................................................................................... 32<br />
5.2 (Kultur)Formidling ............................................................................................................. 32<br />
5.3 Kulturarv - en definition og ordets brug i Danmark. ......................................................... 33<br />
6. Diskursanalyse af Kulturministeriets rapporter .......................................................... 38<br />
6.1 Videns-og identitetsdiskurs ............................................................................................... 38<br />
6.2 Effektiviserings-diskurs ..................................................................................................... 43<br />
6.3 Bevarings-diskurs .............................................................................................................. 48<br />
6.4 Antagonisme – Digitalisering ............................................................................................ 51<br />
6.5 Tilgængeliggørelses-diskurs .............................................................................................. 53<br />
6.6 Formidlings-diskurs ........................................................................................................... 56<br />
6.7 Antagonisme - formidling .................................................................................................. 61<br />
7. Webanalyse af Natmus.dk ........................................................................................... 64<br />
7.1 Afsender ............................................................................................................................ 64<br />
7.2 Modtager........................................................................................................................... 67<br />
3
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