Speciale FINAL - Forskning - IVA

Abstract
This thesis is a study of how Kulturministeriet (the Ministry of Culture) understands
and talks about the concepts of cultural heritage, digitazation and digital dissemination,
and how or if understandings of these concepts appear in practice on the National
Museums webpage Natmus.dk.
The analysis is tripartite. First part is a discourse analysis of three repports from
Kulturministeriet. Laclau and Mouffes Discourse Theori is used in trying to define
Kulturministeriets understanding and use of the concepts cultural heritage, digitazation
and dissemination. Five discourses are identified; The Knowledge and Identity
Discourse relating to cultural heritage. The Optimization Discourse and The
Preservation Discourse relating to digitization. The Accessibility Discourse and The
Dissemination Discourse relating to dissemination.
Secondly an analysis of the National Museums webpage Natmus.dk is carried out. The
analysis is based on Lisbeth Thorlacious' model for web communication. This shows
that Natmus.dk is a webpage with a classic design were the communication
predominantly takes place through written text with small photographic illustrations.
Some of the illustrations have a zoom function and some texts are accompanied by
videofilms instead of pictures.
The last part is a comparative analysis. The results from the discourse analysis and the
web analysis are compared to determine whether or not the discourses identified in the
first analysis is visible in practice on Natmus.dk's webpage. It is concluded that only
two of the five identified discourses are visible on Natmus.dk. The Dissemination
discourse and to some extent the Knowledge and Identity discourse.
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