Professoren bag pressemeddelelsen - CBS Observer

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22 You no longer are what you were. You are what you wear. Fashion has a distinct language of its own, and that’s not a referral to: “Oh my God, her dress is so nu tec, kind of very Edie, like, you know, totally blistered.” We’re talking about Style. Lisa Rosdahl, a Copenhagenbased professional freelance stylist and make-up artist is highly in the know about dressing in the now. In the company of a trendy young CBS OBSERVER English-language journalist – that’s me, sporting a rugged retro look rooted deeply (really deeply) in the 90s – Lisa will bravely face anything from the marvelous to the monstrous in an attempt to identify what’s hot and what’s not at CBS. A first brush with style 10 am, Solbjerg Plads. We stand in the arrivals lounge of CBS’ main terminal, observing herds of uniform humans clad in black and grey. The color code fits nicely with the sky outside, as always in November a sorry spectacle. Lisa remarks that the weather has an impact on how people dress – very comfortably, very functionally. I’m looking around. In a far corner, a group of young males is immersed in discussion. “V-necked Sweater”, attentively watched by “Business Casual”, is presenting non-too convincing arguments to “Crumpled Oxford Shirt”. Lisa continues: - Style is about being able to express yourself individually in a creative way with the purpose of creating the response you want from people. I’m wondering what “V-neck’s” horn-rimmed Ray Bans fail to express and why they don’t create the desired response in “Crumpled Oxford”. There must be something missing. Is it style? Why we need it It’s not. Style won’t get you far in the intellectual realms of academia. in-house newspaper for copenhagen business school The stylish economies of style “Ditch that pink tie. It looks like your tongue is hanging out.” CBS OBSERVER invited a professional stylist to give CBS’ campus a quick style, taste and fashion-inspection. Join us for a guided tour around CBS’ hot, haute and hoot couture Fruit of the CBS-loom, for sure, but not quite run of the CBS-mill – leggings or skinny jeans and boots in black and grey. Silje (left) draped in a comfortable knitwear with a long scarf thrown in against the cold. Amalie (right) in black magic, neck adorned with a gutsy garland of funky stripy fabric – fairly colorful stuff for a CBS-girl about her campus school business. fashion police By Sebastian Schwolow Photos: Jørn Albertus However, style can go a long way in a world like ours that is slave to the visual. Lisa: - We live in a marketing society, Lisa remarks: - The brands we wear project an image of who we are, or would like to be but aren’t quite yet, maybe will never be. One essential thing that style is associated with is money. Lisa explains that especially in the business world, good style conveys one strong message: success. People are more likely to do business with those who look like they have already been successful rather than with a tenderfoot in failing boots. Style can thus be a driver of trust as well. Ultimately, there is no denying that style sells. Ladies’ looks & lookalikes 10.32 am, Solbjerg Plads. Back on patrol: Branded like cattle projecting images true and false, students stream in and out of the place. Lisa picks out two fashionable females who in her opinion represent the style of CBS-students, but are not quite run of the mill. We approach them in order to examine in more detail the weapons they chose this morning before they hit the lecture circuit scene. Amalie and Silje study Economics and Marketing, and International Business respectively. Their voguish visuals lend a pretty face to graceless number crunching. Shining the season’s runaway colors – grayscale and related shades – Silje has draped a comfortable architecture around her elegant frame and thrown in a long scarf against the cold. She enjoys shopping at COS, a company in the H&M group, and Mango, a Spanish vendor offering “fashion for the young, urban woman” (www. mango.com). Both our girls are no cheap chicas. Like Silje, Amalie spends about 4,500 DKK a month on nifty threads. Most of this money ends up in the pockets of H&M and another Spanish retailer, ZARA. With about three shopping sprees a week, Amalie is a regular and experienced shopper. Today, she clearly applied black magic, adorning her neck with a gutsy garland of funky stripy fabric. Generally, almost all the women at CBS rely on leggings and boots or skinny jeans and boots for the lower regions, as well as a variety of garments to keep their torsos warm. We found out that the fashion-forward female at Copenhagen Business School will often wear the budget rag underneath and cover it up with pop flash, if black, little fashion goodies accessorized with costly paraphernalia. Black propaganda Black. What is it about this hueless color? What’s the crypto-chromatic message we are sent here? Lisa and I dug deeper into this question. In western-world fashion, black is the color of elegance and power. Feel a little bit scrutinized? It's all a matter of style! Lisa Rosdahl will spot it, if you've got it - or not.
cbs observer 4 december 2008 23 Not quite yet caught up in ties, vests and business suits, the male CBS student body seems to climb out of MTV, sporting cool T-shirts, casual shoes and easy-going smiles. This even goes for mathematicians like Oskar (middle with white T-shirt) and Kasper (gray-on-black-on-gray next to him). The trend is fairly down-to earth with colorful shoes expressing style and individuality. It is considered sexy (an insider confessed that women like to wrap in black because it makes them look thinner), stylish and always fashionable. So are we all pulling the “charismatic CEO in the making” here? Perhaps. But black is also ambiguous, hard to judge and a sign of secrecy. Girl next door or femme fatale, who’s that woman in black? As much as it can highlight aspects of our personality, style can also disguise them. Dress like everybody else and you dive into convenient uniformity, neutrality, mass culture rather than individualism. Fade to black. Given the hour, the occasion and the location, we have to acknowledge this style as appropriate, but it does lack a little flair. Don’t dress like anonymous puppets. Show who you are and add some color to your lives is an equally appropriate message. Online man-shopping 11.15 am, Solbjerg Plads. Lisa’s already talking to today’s first male interviewee. He is also our first pick not predominantly dressed in black, though grey does persist. His name is Thomas. Now a student of cand. merc.(jur.) at CBS, Thomas is originally from Aarhus, a city in Jutland. In addition to Copenhagen, his shopping takes him across the Øresund to Malmö ‘In Copenhagen, going to many shops is a hassle and the selection is limited. in Sweden. But that’s not where it stops. Thomas wants variety and convenience, two things the internet can offer: - In Copenhagen, going to many shops is a hassle and the selection is limited, he explains. For Thomas, online shopping is easy and quick. The products are sent straight to your doorstep and if you don’t like what you get you just ship it right back. Today, Thomas is wearing an inconspicuous but subtly stylish composition made up of a pair of Lee jeans and a Wonhundred pullover just that little bit different around the neck. His boots add a balanced finish and already he walks off in them as Lisa is done with her questions. Kool mathematicians! 11.22 am, Solbjerg Plads. Next, we meet Oskar and Kasper. When we ask them what they study, they say HA(mat.). They’re mathematicians! My mind evokes “Crumpled Oxford” again. I’m picturing beautiful-minded Russel Crowe… rustic tweed, khakis, weird… but when I check, these two guys are nothing like that. No nervous nail- biting. No signs of a hermit lifestyle. These people are nerds no more. Instead, they seem to have climbed straight out of MTV, sporting T-shirts, casual shoes and an easy-going smile. Both shop on the internet in order to save time and, again, for the bigger choice. For Oskar, product quality is more important than price and he counts Tiger of Sweden among his favourite designers. On the whole, at CBS men á la mode seem to look for quality products in and around Copenhagen, but also on the internet for the convenience and broad selection it offers. Many also dress apart with colorful footwear, - An effort of being a little individual without changing their silhouette too much, says Lisa. Have courage, think color The upshot of our fashion session was that pretty much all of CBS’ student body dresses itself appropriately and reasonably well – though fairly uniformly and conservatively as bodies go. We didn’t find the ultimate slam, anything that was totally passé or unacceptable. Nor did we see the ultra chic outfit that just blew us away. Everyone’s definitely fashionaware and if people were a little more daring, a little less generic in their style, there is no doubt that individuality not anonymity could one day be the new black. Lisa Rosdahl – impressions http://lisarosdahl.com 1 Thomas is wearing an inconspicuous but subtly stylish composition made up of a pair of Lee jeans and a Wonhundred pullover just that little bit different around the neck.
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Professoren bag pressemeddelelsen - CBS Observer

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