David S. Hansen Bacheloropgave HA- 6 Semester 2010 SAS ... - VBN

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Gruppe nr. 9 Bachelorprojekt, HA- 6 semester. 01-12-2010 SAS som servicevirksomhed 13. Bilag 2 Business strategy Norwegian intends to become the preferred supplier of air travel in its selected markets and to generate excellent profitability and return to its shareholders. The Company will achieve this by: Adhering to the corporate values Attracting customers and stimulating markets by offering competitive low fares and a quality travel experience based on low operating costs, operational excellence and helpful friendly service. Offering “Freedom to choose” – Our customers will have the choice to select additional products and services, providing a core low cost product to the price sensitive customer and a more comprehensive package for those who require a little extra, ensuring a broad market reach. Offering a comprehensive network of high frequency business destinations to main airports within and out Scandinavia and the Nordic region, and a desirable choice of destinations for leisure travelers. Maximizing revenues through state-of-the-art passenger revenue management Continuing to develop high quality cost efficient products and services through extensive use of industry leading technology, and continuously making it more comfortable and convenient to choose Norwegian as travel partner. Utilize the strong brand name and efficient distribution channels to further increase ancillary revenue. Continuously monitor and improve the cost base where possible; Obtaining a lean and flat organization which makes decision-making processes simple and direct, enabling the company to easily adapt to changes and possibilities in market environment. Maintain an innovative “out-of-the-box” approach to the way we do business by having a positive and entrepreneurial organization in which everyone has the possibility to make a difference. Kilde: Norwegian 46
Gruppe nr. 9 Bachelorprojekt, HA- 6 semester. 01-12-2010 SAS som servicevirksomhed 14. Bilag 3 GROUP STRATEGY Most desirable intercontinental airline in the Northern Hemisphere Finnair aims to become the airline of choice for quality and environmentally conscious air travellers in intercontinental travel in the Northern Hemisphere. Finnair will pursue its growth strategy based on increasing demand in the traffic between Europe and Asia and in the future also in the traffic between North America and Asia as well. Market leader Finnair is the market leader in air transport to and from Finland as well as in gateway traffic through Finland. Success factors Finnair's success factors are safety, Finnishness, freshness and creative. They are timeless and distinguish Finnair from competitors. Sustainable, profitable growth Finnair's business objective is to achieve sustainable and profitable growth. Geographical expectations are placed on the growing Asian, Scandinavian, Russian and Baltic markets. Competition strategy Finnair's competition strategy is based on its high quality of service, its status as one of the most punctual airlines in the industry and on Europe-Asia traffic where it offers the fastest, most eco-efficient and most convenient connections to Asia's large hubs from those European cities which do not offer direct flights. The number of Finnair's Asian destinations and flight frequencies as well as European connections will increase further in the future. Finnair safeguards its strong competitive position by making effective use of various distribution channels and by developing its services. Capitalising on e-business Finnair will improve its competitiveness and cost efficiency by taking advantage of the possibilities e-business offers in its internal and external processes as well as in e-commerce and customer service. Capable partner Finnair is determined to be a capable and active partner that provides added value for its associates. Finnair is an expert on the Nordic dimension within the oneworld alliance. It is Finnair's aim to consolidate its position by being a pioneer as well as a developer and user of new technology, in addition to being a beneficiary of the synergies offered by the alliance. Preferred choice Finnair's aim is to be the airline of choice for quality and environmentally conscious air travellers in intercontinental travel in the Northern Hemisphere. Finnair is systematically developing its service concepts based on feedback from its customers. New technology enables us to provide an increasingly personal and comprehensive service for our clients. Professional personnel A professionally skilled, motivated and committed work force is an asset that Finnair values highly. We actively work to promote job satisfaction as well as staff capabilities in a rapidly changing work environment. A management culture of reward underpins our personnel strategy. Corporate and social responsibility Finnair recognises its role as responsible partner in the society and the communities where it is operating. Finnair wants to be a responsible world citizen that takes the environment into consideration in everything it does. Finnair is supporting The International Air Transport Association's, IATA's, target towards zero emissions air transport Dividend policy It is the aim of Finnair's dividend policy to pay on average at least one third of the earnings per share as dividend during an economic cycle. Financial targets The basis for setting financial targets is that the company produces added financial value. The target is met if the six per cent operating profit margin and 17 per cent EBITDAR ratio are surpassed. Kilde: Finnair 47
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David S. Hansen Bacheloropgave HA- 6 Semester 2010 SAS ... - VBN

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