Living the brand” som en brandorienteret dialogisk praxis:
Living the brand” som en brandorienteret dialogisk praxis:
Living the brand” som en brandorienteret dialogisk praxis:
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4.4 TRIN 2 TÆNKNING................................................................................................................................................... 83<br />
4.4.1 Introduktion til teori om udvikling af dømmekraft og filosofisk-<strong>dialogisk</strong> praksis............................................... 83<br />
4.5 TRIN 3 HANDLING: EKSPERIMENTERENDE DIALOGER I PRAKSIS.............................................................................. 84<br />
4.5.1 Formål med eksperim<strong>en</strong>terne............................................................................................................................... 85<br />
4.5.2 Forskning i kundeservice i YouSee....................................................................................................................... 85<br />
4.5.3 Design af <strong>en</strong> emerger<strong>en</strong>de proces ........................................................................................................................ 87<br />
4.5.4 Eksperim<strong>en</strong>terne – Sokratiske dialoggrupper ...................................................................................................... 88<br />
4.5.5 Optagelser............................................................................................................................................................ 89<br />
4.5.6 Præs<strong>en</strong>tation af dialogerne i afhandling<strong>en</strong>.......................................................................................................... 90<br />
4.6 TRIN 4: DIALOG MELLEM EMPIRI OG TEORI ............................................................................................................. 92<br />
4.7 VURDERING AF FORSKNINGEN................................................................................................................................. 94<br />
4.7.1 Troværdighed, overførbarhed og pålidelighed .................................................................................................... 94<br />
4.8 FORSKERENS ROLLE OG ETIK................................................................................................................................... 96<br />
4.9 VIRKER DET?........................................................................................................................................................... 97<br />
5. OM AT FÅ MEDARBEJDERNE TIL AT LEVE BRANDET UD I PRAKSIS: ET STUDIE AF ET<br />
TVÆRFAGLIGT SAMARBEJDE I TDC ................................................................................................................... 98<br />
5.1 ETABLERING OG MANDAT ....................................................................................................................................... 98<br />
5.2 INTENTIONEN OM ET ANTI-”NØRREGADE-PROJEKT” OG FULD FART FREMAD ........................................................ 101<br />
5.3 EN FÆLLES FORESTILLING OG ÅBNINGEN AF ET MULIGHEDSRUM .......................................................................... 106<br />
5.4 PRÆSENTATION AF EN MULIG FORVALTNING OG KOLLISION MED PRAKSIS............................................................ 110<br />
5.5 REFLEKSION OVER ET FORANDRINGSPROJEKT....................................................................................................... 114<br />
5.6 BEHOVET FOR AT TÆNKE RELATIONALITETEN KONSEKVENT I PRAKSIS SOM PRAXIS............................................. 118<br />
6. ”LIVING THE BRAND” SOM BRANDORIENTERET PRAXIS: OM UDVIKLING AF DEN REFLEKSIVE<br />
DØMMEKRAFT.......................................................................................................................................................... 121<br />
6.1 BRANDORIENTERING: TÆNKNING, DØMMEKRAFT OG HANDLING .......................................................................... 121<br />
6.2 HANNAH ARENDT ................................................................................................................................................. 122<br />
6.3. MENNESKELIG FREMTRÆDEN GENNEM HANDLING............................................................................................... 124<br />
6.3.1 Arbejde og fremstilling....................................................................................................................................... 124<br />
6.3.2 Handling............................................................................................................................................................. 126<br />
6.3.3 Handling kræver et off<strong>en</strong>tligt rum...................................................................................................................... 128<br />
6.3.4 Løfte og tilgivelse <strong>som</strong> stabiliseringsfaktorer..................................................................................................... 131<br />
6.4 TÆNKNING OG DØMMEKRAFT ............................................................................................................................... 132<br />
6.4.1 Tænkning............................................................................................................................................................ 133<br />
6.4.2 Dømmekraft........................................................................................................................................................ 136<br />
6.4.3 Fra frisættelse til frigørelse – fra dømmekraft til handling................................................................................ 140<br />
6.5 POLITISERINGEN AF ORGANISATIONEN OG DEN BRANDORIENTEREDE DIALOGISKE PRAXIS ................................... 143<br />
6.6 BRANDORIENTERET DIALOGISK PRAXIS................................................................................................................. 148<br />
7. DIALOG OG FILOSOFISK-DIALOGISK PRAKSIS I ORGANISATIONER................................................. 150<br />
7.1 DIALOG SOM EN SÆRLIG SAMTALE........................................................................................................................ 150<br />
7.1.1 Formål med samtal<strong>en</strong>......................................................................................................................................... 151<br />
7.2. FILOSOFISK DIALOG OG FRIRUM I ORGANISATIONEN ............................................................................................ 153<br />
7.3 INDSTILLING TIL SAMTALEN.................................................................................................................................. 155<br />
7.4 SAMTALEKUNST: RETORIK, DIALEKTIK OG GRAMMATIK....................................................................................... 158<br />
7.4.1 Retorikk<strong>en</strong> .......................................................................................................................................................... 159<br />
7.4.2 Dialektikk<strong>en</strong> og grammatikk<strong>en</strong>........................................................................................................................... 161<br />
7.5 RELEVANSEN AF EN BRANDSCHOLÉ....................................................................................................................... 163<br />
7.6 FILOSOFISK DIALOG – OM AT................................................................................................................................ 165<br />
7.6.1 Diog<strong>en</strong>es model for filosofisk praksis ................................................................................................................ 165<br />
7.7 KONKRETE FILOSOFISK-DIALOGISKE PRAKSISSER ................................................................................................. 167<br />
7.7.1 Op<strong>en</strong> Space ........................................................................................................................................................ 167<br />
7.7.2 Protreptik ........................................................................................................................................................... 168<br />
7.7.3 Sokratisk dialoggruppe ...................................................................................................................................... 171<br />
7.8 MULIGHED FOR SOKRATISK DIALOG I ORGANISATIONEN – OG I TDC .................................................................... 181<br />
8. SOKRATISKE DIALOGGRUPPER I TDC.......................................................................................................... 183<br />
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