Klik her for at se PDF'en - Air Greenland
Klik her for at se PDF'en - Air Greenland
Klik her for at se PDF'en - Air Greenland
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<strong>Greenland</strong> Spring W<strong>at</strong>er has been<br />
working on a project to establish a<br />
bottling facility and undertake promotion.<br />
The original budget was around<br />
DKK 300 million. Today, the spring<br />
w<strong>at</strong>er project has slimmed down economically.<br />
But everything still indic<strong>at</strong>es<br />
the start of production next year.<br />
In the beginning, we will be able<br />
to produce 9,600 bottles of spring<br />
w<strong>at</strong>er an hour and we can <strong>se</strong>ll them<br />
in China, Japan and Germany. We<br />
have to start on a small scale becau<strong>se</strong><br />
the power st<strong>at</strong>ion can’t handle hig<strong>her</strong><br />
output. In the long term, we plan to<br />
increa<strong>se</strong> production when the power<br />
st<strong>at</strong>ion’s capacity has increa<strong>se</strong>d,<br />
says Ove Berthel<strong>se</strong>n, consultant <strong>for</strong><br />
<strong>Greenland</strong> Spring W<strong>at</strong>er.<br />
A bright future<br />
<strong>Greenland</strong> Ice Cap Production A/S in<br />
South <strong>Greenland</strong> has already achieved<br />
Str<strong>at</strong>egy<br />
The development of commercial exploit<strong>at</strong>ion<br />
of w<strong>at</strong>er in <strong>Greenland</strong> is being<br />
clo<strong>se</strong>ly monitored by the authorities.<br />
In 2001, <strong>Greenland</strong>’s Home Rule<br />
Government pas<strong>se</strong>d the world’s first<br />
ice and w<strong>at</strong>er legisl<strong>at</strong>ion and in 2004<br />
it prepared a str<strong>at</strong>egy <strong>for</strong> export of<br />
<strong>Air</strong> <strong>Greenland</strong> inflight magazine 17<br />
steady success by supplying age-old<br />
ice <strong>for</strong> the production of Siku Vodka.<br />
The quantity isn’t huge, but th<strong>at</strong> can<br />
change.<br />
- Siku Vodka has won a <strong>se</strong>ries of blind<br />
tests in reputed food magazines. In<br />
addition, vodka is generally increasing<br />
its market share worldwide so<br />
the future is looking bright. Not least<br />
becau<strong>se</strong> of the new and positive signals<br />
from the American market, w<strong>her</strong>e<br />
Siku Vodka is expected to be introduced.<br />
Furt<strong>her</strong>more, t<strong>her</strong>e might one<br />
day be a Siku Gin, says Michael Lings,<br />
chairman of the board <strong>for</strong> <strong>Greenland</strong><br />
Ice Cap Production A/S, who has the<br />
Canadian producer of Siku Vodka as<br />
co-owner. Michael Ling’s wish list <strong>for</strong><br />
the future includes melt w<strong>at</strong>er production.<br />
- In my opinion, melt w<strong>at</strong>er is of a<br />
completely different quality to spring<br />
the<strong>se</strong> products up to the year 2013.<br />
The long-term str<strong>at</strong>egy was <strong>for</strong>mul<strong>at</strong>ed<br />
in recognition of th<strong>at</strong> fact th<strong>at</strong> it is not<br />
possible to cre<strong>at</strong>e a completely new<br />
industry in just a short time. It takes<br />
long-term investments and comprehensive<br />
feasibility studies.<br />
■ Immiorfeeraq <strong>Greenland</strong> Brewhou<strong>se</strong>, imeq<br />
<strong>se</strong>rmersuarmit a<strong>at</strong>sitaq <strong>at</strong>orlugu immiaaraliortartoq,<br />
ukiut marlussuit m<strong>at</strong>uma siorna<br />
Tivolimi Kalaallit Nuna<strong>at</strong>a ulluani immiaaqqanik<br />
saqqummiussinermi.<br />
■ Minibryggeriet <strong>Greenland</strong> Brewhou<strong>se</strong>, der<br />
brygger øl på smeltevand fra indlandsi<strong>se</strong>n,<br />
under sin lancering af øllet ved Grønland i<br />
Tivoli <strong>for</strong> et par år siden.<br />
■ Micro brewery <strong>Greenland</strong> Brewhou<strong>se</strong>, which<br />
brews beer using melt w<strong>at</strong>er from the inland<br />
ice, <strong>at</strong> the launching of its beer on <strong>Greenland</strong><br />
Day in Tivoli a few years ago.<br />
w<strong>at</strong>er. Melted inland ice is unbelievably<br />
pure and soft in taste. It has<br />
exclusivity and t<strong>her</strong>e will definitely be<br />
a market <strong>for</strong> this, says Michael Lings.<br />
The mood is not quite so optimistic<br />
<strong>at</strong> the micro-brewery <strong>Greenland</strong><br />
Brewhou<strong>se</strong>. After a terrific start with<br />
the innov<strong>at</strong>ive beer brewed with<br />
<strong>Greenland</strong>’s inland ice, the company<br />
has accumul<strong>at</strong>ed a deficit of DKK<br />
2 million in only a few years. This<br />
is mainly due to problems involving<br />
management of sales agreements.<br />
At time of writing, the Home Rule’s<br />
venture capital broker, <strong>Greenland</strong><br />
Venture, has hired a new director in<br />
an <strong>at</strong>tempt to turn the ship around<br />
<strong>for</strong> the production of <strong>Greenland</strong>ic<br />
beer products th<strong>at</strong> have won intern<strong>at</strong>ional<br />
acclaim. For this reason alone<br />
they de<strong>se</strong>rve to have a future.<br />
In time to come, the Home Rule<br />
Government will intensify promotion<br />
of the ice and w<strong>at</strong>er potential by, <strong>for</strong><br />
example, preparing a product c<strong>at</strong>alogue.<br />
T<strong>her</strong>e is also a website called<br />
iceandw<strong>at</strong>er.gl