BRAND THE UNBREAKABLE FRAME

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CONCLUSION FIND ENGAGING VISUALS With a keen sense of storytelling and more than a decade of brand work to his name, Ryan Schulz is One North’s Director, Brand. He helps clients clearly identify, define and embrace their brand essence, purpose and value proposition. His goal is to advise clients so that they can communicate with their own clients more effectively. Previously, Ryan served as Vice President of Marketing and Communications for Vosges Haut-Chocolat and also as Director of Brand and Communications Strategy at VSA Partners. Ryan can be reached at rschulz@onenorth.com. If you like what you’ve read here and are interested in engaging in a conversation with One North to develop and/or harness a brand for your organization, contact Dawn Michalak at dmichalak@onenorth.com or +1 312.873.6889. 18
ABOUT One North is a digital agency dedicated to delivering compelling customer experiences for B2B organizations. One North has partnered with hundreds of businesses to produce digital solutions aimed at strengthening their most valuable asset: their relationships. From brand planning, digital strategy and creative services, to front and back-end development and technology support, One North’s team of 85+ innovative minds work collaboratively to create digital experiences that intelligently connect business strategy and marketing activities. For more information, visit www.onenorth.com. onenorth.com/ideas @OneNorth company/one-north-interactive OneNorthInteractive 19
Page 1 and 2: BRAND: THE UNBREAKABLE FRAME BY RYA
Page 3 and 4: SO THE INEVITABLE QUESTION THAT IS
Page 5 and 6: DEFINING BRAND & TRUE DIFFERENTIATI
Page 7 and 8: THE BRAND PLAN PYRAMID SECTION I St
Page 9 and 10: THINKING DIGITALLY SECTION II When
Page 11 and 12: MARKETING TECHNOLOGY FOR BRAND MARK
Page 13 and 14: DEFINE YOUR DIRECTION (CONT.) SECTI
Page 15 and 16: EXPRESS YOUR ORGANIZATIONAL CHARACT
Page 17: CONCLUSION BRAND is no longer simpl

BRAND THE UNBREAKABLE FRAME

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