BRAND THE UNBREAKABLE FRAME
UnbreakableFrame UnbreakableFrame
CONCLUSION FIND ENGAGING VISUALS With a keen sense of storytelling and more than a decade of brand work to his name, Ryan Schulz is One North’s Director, Brand. He helps clients clearly identify, define and embrace their brand essence, purpose and value proposition. His goal is to advise clients so that they can communicate with their own clients more effectively. Previously, Ryan served as Vice President of Marketing and Communications for Vosges Haut-Chocolat and also as Director of Brand and Communications Strategy at VSA Partners. Ryan can be reached at rschulz@onenorth.com. If you like what you’ve read here and are interested in engaging in a conversation with One North to develop and/or harness a brand for your organization, contact Dawn Michalak at dmichalak@onenorth.com or +1 312.873.6889. 18
ABOUT One North is a digital agency dedicated to delivering compelling customer experiences for B2B organizations. One North has partnered with hundreds of businesses to produce digital solutions aimed at strengthening their most valuable asset: their relationships. From brand planning, digital strategy and creative services, to front and back-end development and technology support, One North’s team of 85+ innovative minds work collaboratively to create digital experiences that intelligently connect business strategy and marketing activities. For more information, visit www.onenorth.com. onenorth.com/ideas @OneNorth company/one-north-interactive OneNorthInteractive 19
- Page 1 and 2: BRAND: THE UNBREAKABLE FRAME BY RYA
- Page 3 and 4: SO THE INEVITABLE QUESTION THAT IS
- Page 5 and 6: DEFINING BRAND & TRUE DIFFERENTIATI
- Page 7 and 8: THE BRAND PLAN PYRAMID SECTION I St
- Page 9 and 10: THINKING DIGITALLY SECTION II When
- Page 11 and 12: MARKETING TECHNOLOGY FOR BRAND MARK
- Page 13 and 14: DEFINE YOUR DIRECTION (CONT.) SECTI
- Page 15 and 16: EXPRESS YOUR ORGANIZATIONAL CHARACT
- Page 17: CONCLUSION BRAND is no longer simpl
CONCLUSION<br />
FIND ENGAGING VISUALS<br />
With a keen sense of storytelling and more than a decade of brand work<br />
to his name, Ryan Schulz is One North’s Director, Brand. He helps clients<br />
clearly identify, define and embrace their brand essence, purpose and value<br />
proposition. His goal is to advise clients so that they can communicate with<br />
their own clients more effectively. Previously, Ryan served as Vice President<br />
of Marketing and Communications for Vosges Haut-Chocolat and also as<br />
Director of Brand and Communications Strategy at VSA Partners.<br />
Ryan can be reached at rschulz@onenorth.com.<br />
If you like what you’ve read here<br />
and are interested in engaging<br />
in a conversation with One North<br />
to develop and/or harness a<br />
brand for your organization,<br />
contact Dawn Michalak at<br />
dmichalak@onenorth.com or<br />
+1 312.873.6889.<br />
18
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