BRAND THE UNBREAKABLE FRAME
UnbreakableFrame
UnbreakableFrame
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EXPRESS YOUR<br />
ORGANIZATIONAL CHARACTER<br />
THROUGH SOCIAL MEDIA<br />
SECTION III<br />
A well-differentiated brand is no good without the power to express it<br />
cross-channel. One very effective method of doing so is through social media.<br />
In many ways, social media is the language of the web.<br />
Everything needs to be shareable<br />
and postable. Doing so exhibits<br />
that you are alive and active. It<br />
shows that you have real people<br />
who work for you and your real<br />
company. It may not be right for<br />
every communications challenge,<br />
but it can be especially helpful<br />
when it comes to specific<br />
goals like recruiting, promoting<br />
CSR initiatives, internal<br />
communications, character<br />
building, thought leadership<br />
or news and alerts. It also gives<br />
you a chance to make bits of<br />
your brand shareable.<br />
places. Highlight your insights<br />
in sharable posts; spread them<br />
around the web like proverbial<br />
breadcrumbs leading back to<br />
the mother-load of content and<br />
thought leadership.<br />
A short (but important) warning<br />
when it comes to social: prepare<br />
to be disciplined or prepare to<br />
be diluted. Social media was built<br />
for sharing. Don’t put big heavy<br />
pieces of thought leadership<br />
here. That’s what your blog(s) are<br />
for. Social media is a great way to<br />
drive people to those more robust<br />
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