Mapovani KKP, svazekII_final

Executive Summary
• In general, it is important to ensure good access to the Internet, cyber security,
openness of data, tools for working with large volumes of data, 3D visualization,
rapid prototyping, new digital solutions and services (e-commerce,
digital content, Internet of Things, etc.) and to the support of sophisticated
export services.
– Access to finances
• Educate financial institutions through targeted campaigns while also looking
at how to provide access to finances especially to individual entrepreneurs
and SMEs through the methods of financial engineering (loans, guarantees,
shares, seed and pre-seed funds). CCI business entities in the CR have virtually
no access to capital (this applies mainly to the sectors of digital games,
digital content, music and film). Financial institutions in the Czech Republic
do not yet provide venture capital to CCIs because they cannot appreciate the
economic value of intellectual property.
• Access to finances includes not only public-private funds, business angels,
venture capital, but also Crowdfunding, sponsoring, donating and philanthropy.
Support of business plans is implemented also through subsidies/
grants and loans, and grants are beginning to also bind to successful revenues
through Crowdfunding.
• Pay attention to projects aimed at facilitating the cooperation of CCI representatives
and the private sector. It is necessary to consider also the
possibility of establishing a special agency focused on new philanthropy,
social investments and partnerships with the business sector through linking
artists, cultural organizations, donors and supporters from the private sector,
including the introduction of a new financial instrument for the cultural sector
in the form of micro-credits, crowd-sourcing and co-operative financing.
– Cooperation – platforms, networks, clusters
• Support of networking and cooperation among all sub-industry segments and
entities irrespective of their nature (commercial, public, non-profit, educational
and research) and other non-industry segments and entities, including
e.g. financial institutions, investors and other private and public organizations.
The support of platforms, networks and clusters is particularly important
because CCIs are fragmented and a large number of micro-enterprises
and self-employed persons operate in them. Functional clusters increase the
industry’s chances of getting more business opportunities and enhancing
international competitiveness.
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