Mapovani KKP, svazekII_final

Executive Summary
• In strengthening the capacities and professionalization intermediators should
play a key role, as they can provide quality and relevant advisory services, networking
events linking creative artists and procurers, etc. For some sectors
it would be appropriate to establish umbrella centres/coordinating agencies
along the lines of foreign practice (e.g. a design centre, a centre for the promotion
of handicrafts). The centres may be established at national and also
regional levels.
• Support of festivals, fairs, competitions and other events enabling presentation,
experience exchange and networking, including support of import - the
participation of foreign artists, ensembles and experts in the CR, which ensures
the possibility of inspiration, comparison and establishment of international
cooperation.
• Providing more space for the presentation and promotion of CCI outputs in
the public media (especially TV and radio, as well as professional magazines
and web portals).
• Support the influx of orders from abroad and foreign investments, and the
cooperation between foreign and domestic firms (mainly in the sectors of
digital games, film and digital content) through the provision of information
and other services. Strengthening the existing infrastructure (e.g. the Film
Commission) and the creation of a new one.
• CCI adaptation to the digital environment
• Support for new business models and services supporting innovative projects,
e.g. in the area of legal downloading of the content. The digital environment
not only enables to improve the distribution and presentation of the CCI results,
but also enables the emergence of new products and services.
• Support of the digitization of content and the devices enabling the presentation,
archiving and in a broader scale also the creation and production. It is
the support of digitization of the film heritage, library collections, museum
collections, and the creation of standards for the purpose of their accessibility
and their subsequent use, creating data storages and also the digitization
of the screening devices (especially in cinemas). Also the „new industries“,
such as digital gaming and advertising, seek archiving and presentation of
outputs in the digital environment (and not only there, but also by establishing
special museums and expositions).
• Support of both the existing and new information tools (e.g. support of the
development of a single information interface on Czech film, or support of
databases of new books).
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