Mapovani KKP, svazekII_final

Executive Summary
• Support of artistic, cultural and creative entities by increasing funding and
optimizing the models of public support, especially for non-profit activities
and their evaluation. Industries agree that it is necessary to increase the financial
capacity for subsidy programmes particularly at the level of the state
(MoC) and regions. The programmes should be regularly evaluated and optimized
with an emphasis on ensuring continuity, support of innovative, experimental
and interdisciplinary projects, working with the audience and other
parameters based on the continuous surveying of the actual needs of the
sectors and also the social priorities. This support mainly concerns non-profit
activities and operators, however, many of the already supported activities
and entities are commercial. For example, the film industry receives subsidies
under the programmes of the State Cinematography Fund, and within the
literature support subsidies are provided to publishers. It would be desirable,
following the example of foreign practices, to support also other commercial
areas from public funding, such as minority genres of popular music, digital
games and independent TV productions, including animated films.
In addition, it is also important to promote successful operators (excellent
performances) to ensure their professionalization, further growth and image
building. Successful operators may also be supported by non-financial ways,
e.g. by using their reputation in the presentation of the CR abroad.
• Professionalization of CCI representatives in terms of increasing their abilities,
skills, knowledge and growth through a variety of forms and tools (e.g.
coaching, mentoring, innovation vouchers, incubation). Services in the area
of support of human resources leading towards professionalization may be
provided through special national and regional programmes, including programmes
of services within creative incubators, centres, etc. (e.g. shared
workspaces).
• Support of start-ups/starting firms and companies in transition to being
prosperous.
• Strengthening the capacities and professionalization also applies to contracting
authorities and those who make decisions on public support of CCIs.
This applies, for example, to officials making decisions on territorial development
and public procurement, or companies and organizations seeking better
marketing or design. It is important to focus on increasing the knowledge of
current trends and challenges of all those making decisions and contributing
to the CCI support.
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