Mapovani KKP, svazekII_final

Executive Summary
The book and press sector has undergone the process of digitization also in the CR,
as well as throughout the world. The entire production chain from the author via the
editor, graphic designer, printing office, to the distribution and sales has gradually
changed (e.g. the emancipation of the author from the publisher and direct communication
with the reader, marketing on social networks, etc.). Regarding e-books, the
Czech environment responds to this phenomenon with some delay compared to other
countries, however, their readership and sales have gradually increased. The arrival
of e-books in the CR was enabled by the lower cost of electronic readers, the gradual
adaptation to the Czech diacritics, increasing the number of texts in Czech and the
public libraries, of which some have started to lend their readers both the el-book
readers and texts not subject to copyright protection. There are still problems in case
of e-books, mainly the formats, piracy and lack of legislation concerning e.g. the mandatory
copy and the related possibility of archiving the entire production. Besides the
partial problems associated with digitization, the necessity of maintaining a lower VAT
rate for books and the inadequate remuneration of authors and translators, currently
the literary community mostly criticizes the lack of interconnectivity of pro-export
activities. According to the literary community, those should be coordinated through
the establishment of a literary centre that should bring together activities relating to
the operation of a literary portal, participation in international fairs, foreign residencies,
international exchanges, support of Czech studies specialists and translators etc.
In the Czech music industry there has been a boom in users’ easy access to music
content through digital services in 2011–2013. Even the Czech repertoire gets to the
audience primarily through catalogues of major global publishers (majors) operating
in the Czech market – also thanks to more effective negotiations of the Copyright Protection
Association regarding licensing terms of their operations in the CR. Besides the
majors, the traditional Czech publisher Supraphon still maintains a good position and
has about a 16 % share of the Czech market, and also other Czech companies, such as
Česká muzika, Popron Music and BrainZone and Indies agencies are quite successful. In
the CR there are also a number of other small domestic publishers dealing more with
individual artists and groups, and in certain segments at a good level. Foreign presentation
and distribution remain to be the weaknesses of Czech publishers. In relation
to the growing fondness for vinyl records the Czech company GZ Digital Media, which
after 2009 became the world‘s largest producer of records, CDs, DVDs, and especially
vinyl records, has become a phenomenon. Similarly, another manufacturer of records
and packaging technology, the Fermata company has expanded. In the CR there are
also a number of agencies focused primarily on the import of foreign pop stars, and
organizing open air festivals. The biggest weakness of the Czech pop music scene is the
non-existence of strategic support, lack of professionalism of Czech musicians, ensembles
and bands, and their low readiness to expand into foreign markets. This is why the
representatives of the music industry agree on the need for the establishment of the
Czech music export office that would coordinate the existing and initiate new projects
in the area of ​exports and building the capacity of the Czech music scene.
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