Mapovani KKP, svazekII_final

Executive Summary
Currently, out of all the CCIs the film industry is still enjoying the best social status
and strategic support in the CR. Since 2013 it has a new media law and the best setting
of support implemented through the programmes of the State Cinematography
Fund, which in order to finance projects draws also from extra-budgetary resources.
In 2010 filmmakers also pushed through the system of film incentives that contribute
to a significant increase in the number of production companies providing services
to foreign film crews. The analysis of needs shows that in the future the film industry
should pay attention to the quality of films, which is not very competitive, and
should also discuss the issue of the external TV productions support, including animated
films and digital games in view of the growing importance of these segments.
The digital games industry is closest to the film industry, as evidenced by the so-
-called trans-media projects linking the two sectors. However, between the sectors
there are many differences hindering their greater cooperation and also illustrating
well the handicaps of the historically older industries. The film industry is burdened
by the persistent segmentation of the production chain (creation – production – distribution
– presentation) and the used system of subsidies, which opposed to the
digital gaming area, prevents an emphatic focus on viewers and the marketability
of products. In contrast, digital games have the advantage of open platforms, an
immediate access to the global market, and also the existentially necessary emphasis
on the audience, without which there could not be return on mostly high financial
investments. Although there are not many Czech developer companies at present,
many of them have global successes and create a natural sectoral cluster of mutual
cooperation. They benefit from the availability of technologies and the author creativity
and cover a wide range of categories (from commercial titles through artistic
to educational games). Slowly also educational games are being developed in the
CR (game-based learning/teaching with the help of games). All this occurs without
a system support from the state, which in the future represents a great threat due
to the existence of support tools and programmes abroad. So far digital games in
the CR are struggling with bad reputation and disinterest on the part of the state.
Digital games need to improve the area of education; they need access to capital,
investments in technologies development, innovations, contacts and publicity.
The same historical burden in the setting of individual segments of the production
chain, which are currently facing dramatic changes associated with the digital revolution,
is faced by the music and publishing industry, which, moreover, like the film
industry are faced with the smallness of the Czech market and in the case of the book
and press industries also with the handicap of the minority language.
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