eSecuritel's Cell Phone Insurance And Replacement Program Now ...

PRESS RELEASE
Media Contact:
Don Rossi, VP Sales & Marketing (212) 742-2301 ext. 744
donrossi@b2bsoft.com
FOR IMMEDIATE RELEASE:
eSecuritelʼs Cell Phone Insurance and Replacement Program Now Integrated with
B2B Softʼs Wireless Standard
Fully Integrated Comprehensive Coverage Gives Both Retailers and Their
Customers Something to Smile About
New York, NY - January 11, 2012 - B2B Soft, a business-to-business software company
specializing in retail management for the wireless/cellular retail industry, is pleased to announce
the integration of eSecuritelʼs handset insurance and replacement program with its retail
management platform, Wireless Standard. Wireless Standard is the cellular retail industry's
premiere business solution, currently deployed in over 4,000 wireless retail locations worldwide.
25% of all mobile wireless subscribers report their device lost, stolen, or damaged. Unlike other
services where only malfunction is covered, eSecuritel provides protection for new, used, or
prepaid wireless devices against loss, theft and accidental damage as well as mechanical/
electronic failure and malfunction.
With eSecuritel, both wireless retailers and their subscribers stand to benefit. Customers have
peace of mind knowing that their devices are covered and that the claims process is simple and
easily manageable online. They can even receive their high quality phone and device
replacements that same day.
Dealers enjoy fast access to the eSecuritel system from directly within the Wireless Standard
point-of-sale. eSecuritelʼs proprietary Handset Information Tracking System (HITS) gives
wireless retailers an easy, seamless way to enroll customers, view program metrics and track
the claims process, all from their web browser.
WIth the burden of program management removed, retailers can focus on selling, knowing that
their customersʼ phone problems are being addressed quickly. They can rest assured that
eSecuritel covers every stage of the wireless device life-cycle—from buyerʼs remorse, to
extended and out of warranty, ensuring customer satisfaction and loyalty.
“Dealing with device protection and replacement is crucial to addressing consumer concerns
and enhancing customer service and satisfaction,” says Gary Khabinski, B2B Soft CEO. “The
eSecuritel integration is one more way that Wireless Standard meets the needs of wireless
dealers and their customers, ensuring a steady revenue stream and increased customer
loyalty.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to
improve management, Point-of-Sale and operational business processes for wireless and
general retail markets and the consulting services they need to help them succeed in business.
Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise
Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers
through proven technology. More information about the company can be found at
www.b2bsoft.com
About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that
provides access to software and its functions for the wireless industry. With an innovative
approach to application delivery, Wireless Standard is a Cloud Computing utility designed to
address the needs of the world's largest enterprises in wireless retail but is scalable so small
and mid-size companies can also benefit as well from an enterprise class solution. Wireless
Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing
& Customer Service), Employee Management, Real-time Web Reporting and Activation and
Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at
the Point-of-Sale for better business management and customer relations. For more
information, visit www.wirelessstandard.com
About eSecuritel
Founded in 2001, eSecuritel, the expert in comprehensive cell phone insurance and
replacement programs, delivers an unparalleled customer experience for subscribers and
profitability for carriers and dealers. Unlike other services where only malfunction is covered,
eSecuritel provides phone protection for new, used, or prepaid wireless devices against loss,
theft and accidental damage as well as mechanical/electronic failure and malfunction. As the
cornerstone to our services delivery, our Handset Issue Tracking System, or HITS technology,
easily integrates with a carrierʼs or dealerʼs systems, managing all aspects of the mobile phone
insurance program from subscriber enrollment to claim fulfillment. It removes the burden of
program management, making it possible to deliver faster adjudication and replacement
services to subscribers. For more information please visit www.esecuritel.com.