Top Ecommerce Web Design Trends for 2018

Top Ecommerce Web Design Trends for 2018
Ecommerce is big business, comprising a respectable portion of global retail sales.
Today, you can buy almost anything online, from cars to socks. And the induction of
mobile phones and tablets has made ecommerce even bigger business. The
convenience of mobile shopping encourages retailers to create mobile – friendly
websites and applications (apps). As ecommerce and mobile shopping continues to
grow, trends in the sector will continue to emerge, especially trends in web design.
Below are 2018’s top web design trends for ecommerce websites.
Changes in Layout and Loading
On a mobile website, slow loading can use up precious data (for some users) and
precious time. Plus, it defeats the purpose of fast, convenient online shopping. So,
every web developer in Edmonton and beyond is combatting slow loading times
by creating savvy page layouts. Simple page layouts decrease loading times and
improve efficiency by only loading necessary elements. This is especially useful on
product pages. For example, instead of loading 50 products on a page, only loading
10 initially then 10 loading 10 more each time the user scrolls to the bottom of the
page. Thus, product listings and web pages become faster and easier to navigate.
Website Adaptation
Long gone are the days of designing a desktop and mobile website. Today,
developers are designing adaptable sites that are mobile-friendly and can be
viewed on any device. However, developers are going a step further by designing
sites that also adapt to individual users. This means by using a user’s profile
information, visual acuity, and browsing habits, a website can reorder itself to only
display products and information that’s relevant to that user. So, web shopping
experiences will become more streamlined and personalized.
Even More Mobile-Friendly Design
The influx of mobile shopping has prompted an influx in mobile-friendly web design.
A mobile-friendly design is a necessity for ecommerce websites. It’s also a marker
for contemporary ecommerce web design. Mobile-friendly sites are smoother,
faster, and easier to navigate than the old mobile websites. Plus, their configuration
and performance are almost identical to their desktop counterparts. These sites are
also cost-effective and lend themselves to savvier design.
Easier Navigation with Hamburger Menus
Right now, hamburger menus can be found on almost every mobile-friendly
website. They’re called “hamburger” menus because their three identifiable
horizontal lines resemble two buns with a hamburger in the middle. These menus
remain hidden until they’re needed. So, websites become more seamless and easier
to navigate. They’re so simple that users only need to scroll over thehorizontal lines
to reveal the website menu. On smaller screens like smart phones and tablets, this
conserves space, improves navigation and increases site speed.