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mokenamessenger.com News<br />

the Mokena Messenger | February 16, 2017 | 3<br />

Dollar Doe$ It to rebrand as Redtail Market<br />

Amanda Stoll, Assistant Editor<br />

When Brenda O’Brien and<br />

Tammy Dean opened Dollar<br />

Doe$ It four and a half years<br />

ago, they never could have<br />

known that two major dollar<br />

store chains would soon<br />

open locations within a few<br />

miles of theirs.<br />

In addition to Dean moving<br />

to Michigan, O’Brien<br />

said she’s been struggling<br />

to keep Dollar Doe$ It open<br />

because of the new competition,<br />

as have other locally-owned<br />

dollar stores in<br />

Frankfort and New Lenox.<br />

Instead of closing and<br />

breaking the lease, O’Brien<br />

is rebooting her store with<br />

an entirely new concept —<br />

something she said is hard to<br />

describe because she’s never<br />

seen anything quite like it<br />

before.<br />

Her vision includes white<br />

shiplap walls and black valances<br />

on the windows. It’s a<br />

look she said was inspired by<br />

Chip and Joanna Gaines from<br />

HGTV’s “Fixer Upper.”<br />

The name, which is expected<br />

to be Redtail Market,<br />

was partially born of necessity,<br />

since her lease dictates<br />

that she must use the same<br />

block letters as she currently<br />

has. With a bit of rearranging<br />

and some inspiration,<br />

she came up with Redtail.<br />

While she said there were<br />

lots of variations of those letters<br />

she could have picked,<br />

Redtail seemed right because<br />

it reminded her of when she<br />

and her family first moved to<br />

Mokena nearly 23 years ago<br />

and used to see red foxes.<br />

Inside, she will host vendors<br />

selling a variety of<br />

goods ranging from candles<br />

and candies to refurbished<br />

furniture and home decor, as<br />

well as homemade items and<br />

gifts.<br />

Despite the separate vendors,<br />

she said she does not<br />

want it to feel cramped or<br />

sectioned off like many antique<br />

or resale shops — two<br />

Featured is the current site of Dollar Doe$ It, which is set to<br />

rebrand as a space for a collection of boutique vendors and<br />

called Redtail in early April. Amanda Stoll/22nd Century Media<br />

things she said Redtail Market<br />

will not be.<br />

O’Brien has a very specific<br />

vision of what she wants —<br />

as well as what she doesn’t<br />

— for her clean, modern,<br />

boutique-style shop, one of<br />

which is to have an upscale<br />

boutique feeling without<br />

the boutique price tag. She<br />

meets with potential vendors<br />

and views their goods before<br />

approving them for her store.<br />

With the space she has at<br />

the current Dollar Doe$ It,<br />

O’Brien said she thinks she<br />

can house up to 60 vendors,<br />

depending on how much<br />

floor space they each need.<br />

Some may need a larger<br />

space if, for instance, they<br />

are selling furniture, while<br />

others may need smaller areas<br />

to sell jewelry or candles.<br />

“I want to get a lot of variety<br />

in here,” O’Brien said.<br />

Some of the vendors she<br />

already has signed on include<br />

Young Living essential<br />

oils, clothing by BoyMom<br />

and Honey & Lace, and vendors<br />

who sell jewelry and<br />

refurbished furniture.<br />

Originally, O’Brien said<br />

she had planned to close<br />

Dollar Doe$ It the last week<br />

of February and reopen as<br />

Redtail Market on March<br />

1, but her timeline has been<br />

pushed back to an April 1<br />

opening.<br />

Customers have been<br />

slower than anticipated to<br />

clear the shelves at Dollar<br />

Doe$ It despite her closing<br />

sale, and she said work on<br />

the sign is taking longer than<br />

she expected.<br />

“God has a plan. I just<br />

know He has a plan,”<br />

O’Brien said. “What do I<br />

do? It’s called reinventing<br />

myself. And survival.”<br />

While it has been hard for<br />

her since making the decision<br />

to close Dollar Doe$ It,<br />

she said she won’t let sadness<br />

get to her and is looking<br />

at this new chapter with<br />

positivity and excitement.<br />

“Opening my own business<br />

was a dream I’ve always<br />

had,” O’Brien said.<br />

The new store will be open<br />

Monday through Friday from<br />

9 a.m.-6 p.m. and Saturday<br />

and Sunday from 9 a.m.-5<br />

p.m. Until then, she’ll be closing<br />

up shop at Dollar Doe$ It<br />

and getting things ready for<br />

her vision for the future.<br />

She said she’s been posting<br />

on Facebook, including the<br />

Dollar Doe$ It page, and other<br />

local sites looking for vendors,<br />

as well as finding people<br />

through word of mouth.<br />

For anyone interested in<br />

becoming a vendor at Redtail<br />

Market, contact O’Brien<br />

at redtailmarket@gmail.<br />

com.<br />

Hearts In The Right Place:<br />

Getting To The Heart of Healthy Habits<br />

A healthy heart requires essential ingredients to work at its best. Learn to perfect your recipe<br />

to achieve optimal heart health. Join Ingalls from 3 to 5 p.m. on Saturday, February 25, at the<br />

Ingalls Family Care Center, Flossmoor (19550 Governors Highway) for a heart health event.<br />

Hearts In The Right Place will include timely heart<br />

health and nutrition presentations.<br />

Featuring: Zumba<br />

Cooking Demo<br />

Chair Massages<br />

Giveaways & Light Refreshments<br />

This event is FREE, but registration is requested.<br />

Please Call 708.915.CARE (2273) or register online at Ingalls.org<br />

www.Ingalls.org<br />

*Can't make it to the event?<br />

Take our FREE online Heart Health Assessment at:<br />

bit.ly/IngallsHeart<br />

SM<br />

Wholehearted Cardiovascular Care.<br />

Saturday,<br />

February 25<br />

3-5 p.m.

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