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The Mokena Messenger 021617
The Mokena Messenger 021617
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mokenamessenger.com News<br />
the Mokena Messenger | February 16, 2017 | 3<br />
Dollar Doe$ It to rebrand as Redtail Market<br />
Amanda Stoll, Assistant Editor<br />
When Brenda O’Brien and<br />
Tammy Dean opened Dollar<br />
Doe$ It four and a half years<br />
ago, they never could have<br />
known that two major dollar<br />
store chains would soon<br />
open locations within a few<br />
miles of theirs.<br />
In addition to Dean moving<br />
to Michigan, O’Brien<br />
said she’s been struggling<br />
to keep Dollar Doe$ It open<br />
because of the new competition,<br />
as have other locally-owned<br />
dollar stores in<br />
Frankfort and New Lenox.<br />
Instead of closing and<br />
breaking the lease, O’Brien<br />
is rebooting her store with<br />
an entirely new concept —<br />
something she said is hard to<br />
describe because she’s never<br />
seen anything quite like it<br />
before.<br />
Her vision includes white<br />
shiplap walls and black valances<br />
on the windows. It’s a<br />
look she said was inspired by<br />
Chip and Joanna Gaines from<br />
HGTV’s “Fixer Upper.”<br />
The name, which is expected<br />
to be Redtail Market,<br />
was partially born of necessity,<br />
since her lease dictates<br />
that she must use the same<br />
block letters as she currently<br />
has. With a bit of rearranging<br />
and some inspiration,<br />
she came up with Redtail.<br />
While she said there were<br />
lots of variations of those letters<br />
she could have picked,<br />
Redtail seemed right because<br />
it reminded her of when she<br />
and her family first moved to<br />
Mokena nearly 23 years ago<br />
and used to see red foxes.<br />
Inside, she will host vendors<br />
selling a variety of<br />
goods ranging from candles<br />
and candies to refurbished<br />
furniture and home decor, as<br />
well as homemade items and<br />
gifts.<br />
Despite the separate vendors,<br />
she said she does not<br />
want it to feel cramped or<br />
sectioned off like many antique<br />
or resale shops — two<br />
Featured is the current site of Dollar Doe$ It, which is set to<br />
rebrand as a space for a collection of boutique vendors and<br />
called Redtail in early April. Amanda Stoll/22nd Century Media<br />
things she said Redtail Market<br />
will not be.<br />
O’Brien has a very specific<br />
vision of what she wants —<br />
as well as what she doesn’t<br />
— for her clean, modern,<br />
boutique-style shop, one of<br />
which is to have an upscale<br />
boutique feeling without<br />
the boutique price tag. She<br />
meets with potential vendors<br />
and views their goods before<br />
approving them for her store.<br />
With the space she has at<br />
the current Dollar Doe$ It,<br />
O’Brien said she thinks she<br />
can house up to 60 vendors,<br />
depending on how much<br />
floor space they each need.<br />
Some may need a larger<br />
space if, for instance, they<br />
are selling furniture, while<br />
others may need smaller areas<br />
to sell jewelry or candles.<br />
“I want to get a lot of variety<br />
in here,” O’Brien said.<br />
Some of the vendors she<br />
already has signed on include<br />
Young Living essential<br />
oils, clothing by BoyMom<br />
and Honey & Lace, and vendors<br />
who sell jewelry and<br />
refurbished furniture.<br />
Originally, O’Brien said<br />
she had planned to close<br />
Dollar Doe$ It the last week<br />
of February and reopen as<br />
Redtail Market on March<br />
1, but her timeline has been<br />
pushed back to an April 1<br />
opening.<br />
Customers have been<br />
slower than anticipated to<br />
clear the shelves at Dollar<br />
Doe$ It despite her closing<br />
sale, and she said work on<br />
the sign is taking longer than<br />
she expected.<br />
“God has a plan. I just<br />
know He has a plan,”<br />
O’Brien said. “What do I<br />
do? It’s called reinventing<br />
myself. And survival.”<br />
While it has been hard for<br />
her since making the decision<br />
to close Dollar Doe$ It,<br />
she said she won’t let sadness<br />
get to her and is looking<br />
at this new chapter with<br />
positivity and excitement.<br />
“Opening my own business<br />
was a dream I’ve always<br />
had,” O’Brien said.<br />
The new store will be open<br />
Monday through Friday from<br />
9 a.m.-6 p.m. and Saturday<br />
and Sunday from 9 a.m.-5<br />
p.m. Until then, she’ll be closing<br />
up shop at Dollar Doe$ It<br />
and getting things ready for<br />
her vision for the future.<br />
She said she’s been posting<br />
on Facebook, including the<br />
Dollar Doe$ It page, and other<br />
local sites looking for vendors,<br />
as well as finding people<br />
through word of mouth.<br />
For anyone interested in<br />
becoming a vendor at Redtail<br />
Market, contact O’Brien<br />
at redtailmarket@gmail.<br />
com.<br />
Hearts In The Right Place:<br />
Getting To The Heart of Healthy Habits<br />
A healthy heart requires essential ingredients to work at its best. Learn to perfect your recipe<br />
to achieve optimal heart health. Join Ingalls from 3 to 5 p.m. on Saturday, February 25, at the<br />
Ingalls Family Care Center, Flossmoor (19550 Governors Highway) for a heart health event.<br />
Hearts In The Right Place will include timely heart<br />
health and nutrition presentations.<br />
Featuring: Zumba<br />
Cooking Demo<br />
Chair Massages<br />
Giveaways & Light Refreshments<br />
This event is FREE, but registration is requested.<br />
Please Call 708.915.CARE (2273) or register online at Ingalls.org<br />
www.Ingalls.org<br />
*Can't make it to the event?<br />
Take our FREE online Heart Health Assessment at:<br />
bit.ly/IngallsHeart<br />
SM<br />
Wholehearted Cardiovascular Care.<br />
Saturday,<br />
February 25<br />
3-5 p.m.